Interview with Chris Feige from NXP
We launched the Supply Chain Carbon Council at the end of 2007 and have seen a massive change in the business landscape in terms of emissions management over the last three years. What for you have been the main changes during this time and do you see a shift in acceptance from industry in terms of sustainable business practices?
We see a general trend towards sustainable business practices, which are getting accepted more widely. In conjunction with carbon reduction other positive influences on business are getting more influential, such as increased efficiency.
As a leader in your field does NXP not only feel internal but also external pressure from your clients to be environmentally aware?
We do see more and more requests from our customer base to address environmental aspects in projects.
When did NXP begin to address the issues surrounding Emissions Management?
As the former semiconductor business of Philips, we have had already long years experience related to sustainability efforts. Since its foundation in 2006 NXP is committed to conserve natural resources and reduce the environmental impact of its waste generation and its emissions to the air, water, and land.
With our leading knowledge in RFID we can provide more transparency for the supply chain, especially for printed circuit boards in electronic devices.
What initiatives has NXP introduced to reduce your own carbon footprint?
Our key targets with regards to Emissions Management for 2010 are to reduce PFC emissions to 10% below 1995 emission levels in Europe and the USA; and total NXP below 400 tons CO2 equivalent. Additionally we would like to reduce our energy consumption in total 3 % below the 2006 baseline.
Carbon as an emitter has been a very useful measurement tool for organizations, when quantifying their environmental performance. Do you think that emissions management should be widened to include such resources as water?
This is definitely a valid option and there are, especially within our Business Excellence program (ISO 14001), initiatives ongoing in this direction.
We are very supportive of the application of ICT to the problem of tracking emissions through the supply chain. How important a role do you think the ICT industry can play in this field?
I think the ICT industry can play a critical role in the area of Emissions Management. ICT can provide the necessary data points throughout the supply chain, enabling efficient dynamic emissions monitoring and decisions support.
We have just launched the programme promoting the application of RFID/NFC technologies to the problem of tracking carbon through the supply chain. For us the key to true product level carbon footprinting, with a label on all products that can be interrogated, is the application of RFID/NFC to bring more visibility to supply chains and ultimately the end user/consumer. What are for you the first steps to realizing this goal by industry?
We already offer dedicated RFID and NFC solutions in a variety of application markets such as fashion, animal tracking, libraries, electronics and fast moving consumer goods. We have been very successful to offer show cases and system support to make the application of RFID/NFC easy in these markets and drive the overall adoption of RFID/NFC. Effectively tracking carbon emissions throughout the supply chain is another added value that we can offer with our technology and we will drive this message into our customer base especially addressing PCB-tagging for electronic devices in mass consumer markets.
Do businesses that are successful in reducing their carbon footprint have a moral responsibility to other organisations, including competitors to share their knowledge of best practice in carbon emissions reduction?
I think this approach is necessary to maximize efforts to reduce carbon emissions. Sharing of best practice could be efficient to multiply strategies for successful technologies in this field such as RFID. We are committed to contribute in this respect.
Aside from positive environmental impact, what are the spin-off benefits to an organisation in investing in emissions management initiatives?
In case of using RFID technology efficient supply chain management benefits all business processes. It drives efficiency of internal operations and increases customer satisfaction due to expedite and accurate merchandise delivery.
To end, what are the three key pieces of advice you would offer to others in relation to their carbon management strategies?
1)Optimizing the business processes is automatically driving efficiency.
2)Leverage on this process with a specific focus on carbon management.
3)The perfect technology to achieve this is